Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest and most respected companies in India's private sector.

The company's businesses are supported by a wide marketing and distribution network, and have established a reputation for strong customer support .

L&T believes that progress must be achieved in harmony with the environment. A commitment to community welfare and environmental protection are an integral part of the corporate vision.

The design objective of the exhibit was to portray the technical edge while positioning the Larsen & Toubro as an organization having technological expertise and representing its power in engineering, construction and manufacturing. This customer focus was the primary motivation for the Design approach. Approach Media created a well planned Display Area to highlight the products and technologies that it caters to a number of its customers. The entire stall was designed keeping in mind the logo of the organization and presenting focusing on its working area Valves Business. The color and feel (visual and functional) both has created an inviting space to the customers. Overall the exhibits executed very well.